Bindt is born from Bindya Devi Talluri’s personal beauty journey.  
After years of quick fixes and cover ups during her battle with hormonal acne, she began to look for holistic healing solutions. While clean eating, fitness routines and plant-based skincare became her go-tos, access to non-toxic makeup remained a challenge.

Not to be deterred, Bindya sought the skills of experts to create her own line of clean, organic makeup - a combination of natural ingredients that cover, enhance, dramatize and most importantly, are kind to skin.

Bindt, pronounced bint, is in essence, Bindya’s story. But as its Arabic meaning (girl or daughter) suggests, it’s also the story of countless other women.